EVENTS ✦ EXPERIENCES ✦ LIVE ENTERTAINMENT

I make things people actually want to show up to.

I produce, host and perform in live experiences across Dubai, Ireland and the GCC—from comedy shows and creative markets to live music and immersive murder mysteries.

Sahar Ali at the Creative Block Party in DubaiIN THE ROOM
DUBAI → GCC
IDEA → SHOWTIME

Sometimes I’m producing. Sometimes I’m performing. Sometimes I’m on the mic. Sometimes I’m building the whole thing from an idea on a page to a room full of people.

The work behind the magic.

01

Event production

Idea → venue → vendors → performers → audience → showtime. I take events from first concept through programming, coordination, promotion and live delivery.

02

Creative & talent programming

Comedians, musicians, performers, poets, makers and weirdly convincing murder suspects—brought together as an experience, not just a line-up.

03

Hosting & live entertainment

Someone who can run the room, not just the run sheet. I’m comfortable on stage, on the mic and thinking on my feet when the plan meets a live audience.

04

Immersive experiences

Interactive formats where guests become part of the story, including public, private and corporate murder mysteries across the UAE and GCC.

05

Partnerships & collaborations

Venue but no concept? Concept but no producer? Audience in need of something better than another networking mixer? Let’s build it together.

Things I’ve actually put people in rooms for.

2026 → NOWFounder & Event Producer

Fyn

A Dubai-based home for local experiences, creative businesses and the people behind them. I produce live activations that bring performers, independent businesses and audiences together.

  • Creative Block Party at Tania’s Teahouse
2018 → NOWFounder, Producer & Host

ComedyDXB & Independent Comedy

I co-founded ComedyDXB in 2018 and have continued independently producing and hosting comedy across Dubai—finding talent, building line-ups, coordinating venues and keeping the room moving.

“The partnership ended. The comedy didn’t.”
2022 → 2023Immersive Performer

The Murder Mystery Experience × Fever

Guests were inside the story: interacting with characters, following clues and trying to solve the murder while we kept the entire experience moving around them.

“Not a sit-back-and-watch show.”
2024 → NOWLive Immersive Performer

Murder Mystery Experience

Live interactive murder mysteries for private celebrations and corporate events across the GCC. Different venue, audience and energy every time—part performance, part improvisation and part reading the room.

Sahar Ali addressing an audience from the stage

There was theatre.

For eight years in Ireland: rehearsals, productions, backstage chaos, performances and very long evenings.

A private event. A brand activation. A community night. A comedy show. An immersive experience. Something we haven’t named yet.

If you need someone to produce it, host it, perform in it, programme the talent or build it with you, get in touch.

The audience should only see the magic. They don’t need to see the spreadsheet behind it.

Tell me what you’re thinking →Let’s make something people talk about afterwards.